Trade Show Magician - Tradeshow Magic!
by Patty Stripes
Having a trade show magician on the floor might make the difference between having a
successful marketing experience or not. From children, to teens, to adults, everybody loves
witnessing a quality magic show. Although it may sound like a fad, magicians will always
be part of an event to remember. As humans, our imagination is easily captured by someone
who is apparently making the impossible out of the possible. However, having a magician
on floor isn't as easy as hiring any old Joe and letting him do his routine. You have to
make sure that your magician has especially trained for trade shows.
The difference between a regular magician and a trade show magician is that the former
knows how to wrap your product's brand artistically with his show. This way the audience
will be mesmerized, not only by the cool tricks performed by the magician, but also will
be constantly anchored with your product's name, logo or image. Secondly, a good trade
show magician will know how to perform tricks regardless of the booming sound and distracting
lights that are present in a trade show. Talking with the audience and guiding them
through a storyline has always been a part of a magician's routine. Because of the heavy
stimuli, trade show magicians can't afford to waste too much energy with their voice.
A trade show magician should also know a bit about selling, and get to know your product
inside out. This way he can review which magic tricks are the fittest for your promotion.
Hiring more than one magician can also keep things mixed, as long as it's within the budget.
About the Author
Patty Stripes views life as one big trade show. Help yourself to her insider
tips at: The Trade Show Booth